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Optimizing a single website for search engine rankings around the world can be tricky, at best. There are relatively few resources on the subject, so best practices and tutorials are not as abundant for the do-it-yourself SEO consultant.
Before delving into global SEO strategy, it must be noted that the site needs to be able to crawl before it can walk. The website to be globalized should be optimized for the headquarters country or native language. It should be indexed, and regularly appearing in the top-10 results of search results pages for the native language. If it is not, then this is where SEO efforts should initially be placed.
Assuming that the site in question is search engine-friendly and appearing in top-10 rankings for target keywords, and that the basics of online marketing are already covered, the next step is to optimize the site for foreign languages and additional markets in other parts of the world.
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