Website Visitors

Admin | January 03, 2012 | Comments Off

Website Visitors

Website Visitors

One of the first steps when optimizing a website includes ensuring the website purpose is clear. Another early and important step for all webmasters (including professionals as well as any individual or business with responsibility for a website) should be to focus on and understand the visitors who will use the website and ensure the web site is optimized to meet user needs.

Visitor Journeys Through the Website

Consider the visitor journey through the website and how each visitor experiences the website as part of the overall marketing effort. Work out the most likely journeys visitors will take by asking questions such as:

  • What pages will visitors land on?
  • Where will visitors go next?
  • What information will be presented?
  • At what points along the journey will this information be presented?
  • What is the best action for a visitor to take?

Plan out the preferred visitor journeys and implement a website to match. This will ensure the best possible experience for the visitor and provide a better performing and more effective website.